I was invited to preview and report on Miami’s latest take on an Octoberfest-style sampling event called “Brick-toberfest” in the Brickell district on Sept 28, 2013. It is always interesting to be a part of an inaugural annual festival because it sets the stage for years to come, and the Brick-toberfest promises to be an “epic event.”
What makes this event different from the typical beer fest is the inclusion of wine and spirits (Jagermeister and Jameson’s at a minimum) plus ciders; together with an innovative schedule tailored to suit various audiences. The pre-party for VIPs features some unique sampling brews and permits ticket holders to an extra hour of sampling plus other goodies beginning at 1 pm;while an unlimited sampling pass provides unlimited sampling starting at 2pm; and a street style post-fest party commencing at 6pm (until 11pm); and a later after party to follow at Fado Irish Pub from 11pm to 4am.
The Brick-toberfest website boasts that there will be “over 75 beers, bands, DJ’s and more!”. It also featured a beerpage depicting significant breweries from around the nation – each featuring up to 6 beers each; several ciders; and several spirit companies. Throughout the day will be alternating live entertainment and DJ’s offering a variety of music from 1pm to 11pm.
While ticket sales have been brisk (over 2000 sold to date), the event is spread across 10th Street which will hopefully facilitate a free-flowing and short set of tasting queues, and prevent the site from becoming too crowded. The event runs rain or shine and tickets are available at http://bricktoberfest.com/
Will I meet you at Brick-toberfest in Miami on Sept 28?