As I await my flights to attend #EBBC15 in Brussels, it strikes me that I’m a bona fide beer snob. You know the type… I’ve chided friends who choose mass produced brews instead of craft varietals or one off releases, and I’m sorry.
It’s a 1st world problem when we create drama or hierarchy of peeps by self-selecting friends based on what they drink… And… I realize it’s stupid. Kind of like when you realize you’re any kind of “elitist anything” based on an opinion. And, we all do it without thinking.
I’m committed to change and the #BBC15 in Asheville last month opened my eyes. One of our conference sessions featured a senior QA professional from, *gasp* Budweiser, THE mass produced beer often only whispered about in craft beer circles. The presentation was FIRST RATE! And professional and scientific and respectful… everything a solid presentation should be. I was impressed and humbled at the same time.
It hit me then… We… are… privileged. We can drink what we like here in a free first world county, and we are also free to like what we drink. It’s a great thing!
So, from now on, if you see me and you’re drinking a xxx-lite, good on you! I promise to be respectful of your beverage choice, no matter what.
Meanwhile, I’m enjoying a Goose Island IPA (it’s only a short distance from mass produced brew) and today, that’s what I like.
When I spoke to Brett Andress of The Ale and The Witch, a fantastic craft brew pub in St Petersburg, FL last week about American Craft Beer Week, he remarked that “It’s craft beer week EVERY week here at The Witch,” which, of course, is true.
For the rest of us, the craft brewformation (see my earlier post “From God’s Waiting Room to God’s Tasting Room, the Brewformation of St Petersburg) is just coming of age and having an entire National Week devoted to Craft Beer couldn’t come soon enough.
For me, I’m celebrating American Craft Beer Week over here in the UK (where I’m working this week) – but I’m spreading the news of Florida craft breweries in every pub I visit. It’s certainly easier given a few props (and having the delicious desert-like Siren Brewing UK and Cigar City Brewing FL’s collaboration brew – Caribbean Chocolate Cake Stout – on tap in several places!)
Gerard Walen’s new book is a great hit!
Note #17 – available in multiple London craft pubs!
Cigar City Tropical Heatwave (gift to Jamie at Euston Tap)
St Pete Brewing Company at Doric Arch
St Pete Brewing Company mason jar at Euston Tap
Siren & Cigar City collaboration on tap at Cask Kitchen & Pub
For those of you in the U.S. (and in the Florida legislature and senate!), here’s a “legislative style” document I can support:
For our legislators throughout the U.S. (such as FL senators who support Big Beer, and Minnesota lawmakers who just made growlers illegal!) and for all of my readers, the video link below shows just how prominent American Craft Brewers are! (Sidenote: Only one of the 100 Florida breweries, M.I.A. Brewing, was included!)
You may want to turn down the sound (I hate the kazoo-like musical theme), grab a fresh Florida pint, and enjoy the show!
American Craft Beer week May 12-18, 2014
Have a great and safe week!