Craft beer adventures and experiences… one pint at a time

Posts tagged ‘Beer’

Creating FOMO events = food + drink + fun + surprises + charity

Let’s get real for a minute… we live in an age of FOMO (Fear of Missing Out) when it comes to events, and, at the same time, our entertainment budget is limited by time and $$$.

(Even if you’re Richard Branson with unlimited finances, there’s only 7 days in a week and 24 hours in a day…)

For most of us, we choose events that we hope will be magical and unique (fun) and leave a lasting (positive) impression.

Some of our best memories are typically celebrations having fun with upbeat people (like-minded friends and strangers,) enjoying good food and libations. For me, when I look back on whatever-was the event, I still get a warm, happy feeling.  It’s those feelings we want to create with our new company: Curated Craft Experiences.  It is our goal to exceed our customers’ expectations with lively, unique and fun events that come with a few surprises.

Invitations > Time

For extroverts, social media brings way more invitations to events than most of us have time or money for, and that creates a challenge:  where to go to get the biggest ROI (return on investment)?  For introverts, simply perusing a listing of upcoming social opportunities can be daunting: which ones will be friendly, not too in-your-face, and fun?

We all want events that make us feel part of a community and special (not too many people.) It’s a given that there will be a solid beverage and specialty food lineup with good entertainment.  We anticipate leaving feeling satisfied and it’s a bonus if we feel like we’ve made a difference (because there’s a charity involved.)

So what’s the Magic Formula to Create (and Satisfy) those of us with Expectations and FOMO?

As event planners, two things are always considered for our public events (this is just the beginning – we consider a lot more):

  1. Today’s consumers:  Attendees want to feel good about themselves and the world. This means events featuring locally sourced and delicious food (from local vendors), craft beverages (featuring local breweries, cideries and distilleries), a community-based charity, and an upbeat, whimsical atmosphere; and
  2. Millennials (those born 1982 to 2004): Many events are the same year after year without considering the changing societal  demographics. Millennials are the next major consumer superpower (even larger than the boomer generation) – and they value quality over quantity, leisure time over money, social responsibility over indulgence, and seek unique, exclusive experiences.

So, the formula I’ve seen work best that satisfies (and delights) the majority of event attendees (not limited by age) is:

The best ROI = Locally sourced food + Local craft beverages (beer/cider or distilled spirits or a combination) + Fun (an element of whimsy) + Surprises (think Pop-up events) + Charity (giving back).

WHAT DO YOU THINK?  (Please comment)

Upcoming Curated Craft Experiences events:

July 8, 2019 – Training for Intervention ProcedureS (TIPS) training for bars/bartenders/brewery/restaurant servers by Carol Dekkers at Overflow Brewing, St Petersburg, FL, 5-10pm.

Register here

 

Sept 7, 2019 – 0.1 Mile (528 feet) of Fun Run, Dunedin House of Beer, 3-6 pm.

Register here

 

 

 

Oct 26, 2019 – 0.1 Mile (528 feet) of Scary Fun Run, If I Brewed the World, St Petersburg, FL, 3-6 pm. Register here

 

 

 

Join us for one or more events and overcome your FOMO!  It’s going to be epic fun!

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There’s nothing like Speed Dating with Breweries (I think I’m in Love)

One of the most popular sessions at the annual Beer Bloggers and Writers Conference   is called Live Beer Blogging, (this year #BBC16 was the 7th conference,) during which attendees sample tastes of a dozen brews in rapid succession over the course of an hour.  Described affectionately as ‘speed dating with breweries’ (without the obnoxious nature of regular speed dating,) we sample a variety of beers introduced and poured by local brewers/brewery reps in 5 minute increments.

Live Beer Blogging creates memories that stick.  I remember my first meeting with Night Shift at BBC13 in Boston – it was a love at first taste experience!  Now, when someone brings a Night Shift brew to a bottle share, I’m taken back to that night in Boston 3 years ago.

This year’s conference just finished two days ago here in my home city of Tampa, FL, with JJ Taylor Distributing hosting the Live Beer Blogging.  10 regional and national brews waltzed across our table hoping to find favor with bloggers and writers alike.  (This year it was interesting that my table was entirely women, save for one brave male…)

Want to experience Live Beer Blogging vicariously (albeit second-hand?)  Using newly released Facebook Live (with apologies to professional videographers) – I present to you, the #BBC16 Live Beer Blogging experience:

  • First up:  Local Brewery St Pete Brewing with Casey Cothran introducing The McCracken (a Scottish Ale named in honor of head brewer Jon McCracken)
  • Next up is Safety Harbor’s Crooked Thumb Brewery (on the NW side of Tampa Bay) with owner Travis Kruger pouring their Florida Gose. (Apologies for my random cameos. I’ve since learned that the zoom button is different from the “swap camera” button!)
  • Local favorite, Cigar City Brewing brought limited edition bottles of Decoherence, which was released solely as part of the (private club) Catador series.
  • This was followed by California (and North Carolina) brewery, Sierra Nevada, featuring their new  Otra Voz, a Gose Style Ale brewed with Grapefruit and Cactus.
  • Sarasota brewery J Dubs made a splash entry by having brewery owner Jeremy (the J in J Dubs) in a bovine costume pouring his Bell Cow Milk Chocolate Porter.
  • New Belgium Brewing of Colorado (and North Carolina) poured samples of their Citradelic IPA.
  • Cape Canaveral located Florida Beer Company featured representative Seth Kapp pouring their Florida Lager (sidenote: notice how crowded the table is started to get?)
  • Up next was California based Lagunitas Brewing Company whose principals brought with them their signature brew, Lagunitas IPA.
  • Miami based Saltwater Brewing (who gained recent global attention with their biodegradable six-pack can holders) was up next with their Screaming Reels IPA.

Rounding out the 10 featured breweries was Georgia based Terrapin Brewing whose representative poured their refreshing Watermelon Ale.   On request of the representative, I have not included the video in this post.  Nonetheless, the beer was refreshing and tasty on the hot summer day!

That’s it for 2016 – and with the 2017 conference in Milwaukee, WI, I’m looking forward to another great adventure in Live Beer Blogging.  Whew… 10 brewing samples in less than an hour!  A feverish pace, lots of tasting (and discarding!) but thankfully, I’m blessed to be one of the someone’s who simply… has to do it.

Slainte!

Carol

 

Tampa area Breweries Get Ready – The Beer Bloggers and Writers Conference is only 3 weeks away!

Ever since I attended my 1st (and the first) Beer Bloggers Conference in 2010 in Boulder, CO, I’ve wondered if the event would ever grace the tropical shores of Tampa Bay, and this year (the 7th annual event) – the Beer Bloggers and Writers Conference does just that July 8-10, 2016 at the Marriott Waterside Hotel in Tampa.

Our Tampa Bay region joins many in the nation where craft beer (and cider and distilling) has exploded exponentially since 2010. The result is a $20+ billion dollar national industry that refuses to slow down.

growth of breweries 2015

In Mar 2011, the website BeerandWhiskeyBros.com wrote: beer and whiskey bros mar 2011

2016: Are craft beverages a “bubble”?

With over 15 states in the U.S. boasting over 100 functioning craft breweries (including Florida!), an exponential growth rate of breweries opening (see the curve above) and an emerging millennial (Generation Y) population of over 66 million residents whose preference is craft beer, it’s safe to say that it’s a bubble that’s here to stay.

U.S. Innovation Leads the World in Craft Brewing

For over 20 year I’ve spoken on software engineering, leadership and project management topics worldwide — and watched the U.S. move from a position of dominance to one of survivability as the BRIC (Brazil, Russia, India and China) economies beat us with their low labor costs in software development.  The innovation and imagination in IT (Information Technology) that once led us to a number one position, fell away when cost-cutting and outsourcing became the norm.

It’s that same sense of innovation, adventure and imagination that propelled U.S. craft brewing to the top of the world game.  Using techniques and styles reminiscent of old European recipes (German and Belgian styles in particular,) the leading U.S., craft brewers add imagination and stretch the boundaries of what once was a mass-produced, close-to-purified-water industry.  We’re at the point today where the craft brewing world looks to the U.S. for new ingredients, styles and collaborations.  In the U.S., Craft Breweries are defined by the Brewers Association as being small, independent and traditional.

Craft Beer Gives Bloggers and Writers Tons of Content

The gathering of Beer Bloggers and Writers boasts a range of writers and writing styles:  from professional reporters for big name newspapers and journals, to mom-and-pop blogs for independent beer stores, to blogs for distributors/wholesalers, to people like me with a passion for people and the industry.

As the numbers of us continue to expand, so too are the angles that craft beer provides to write about:  Reviewing beers, reviewing styles, covering festival events and bottle releases, stories about breweries and brewers,  pairing of food and beer, innovations in brewing, legislation in brewing, the 3 tier system, differences across the nation with beer culture, recipes, trends, techniques, homebrew, challenges in brewing, beer culture, products from related industries (glassware to growlers to homebrew systems to dispensers…) – the list goes on and on.

The craft beer industry is still expanding as new jobs are created, new breweries are opened, and new opportunities abound to educate consumers, entertain (through events and beerfests), and satisfy (through the variety of products and even beer-tourism) the burgeoning population of craft beer lovers.

And You’re Invited to Tag Along…

While many of the sessions and excursions at the Beer Bloggers and Writers Conference are limited to officially registered beer bloggers and writers, you’ll likely see a few events where the general craft beer loving public can take part.  One such pre-conference gathering is on Wed July 6, 2016 at 6;30 pm at the Brew Bus Brewing Terminal on Florida Avenue in Tampa where our own Florida Women in Brewing, together with Beer Bloggers, (and you!) are invited to stop by and mix and mingle over a pint.  Brew Bus Brewing is one of our newest local craft breweries and the terminal for one of our most popular and successful beer tourism companies, and has even won a medal at GABF for one of their brews!

Craft beer in Florida (and throughout the U.S.) presents a genderless, ageless, and culturally independent reason to get together, enjoy a few laughs and savor the goodness that barley, hops, yeast and water can bring to an ordinary workday or weekend.  And, in a matter of days, the Beer Blogging and Writing community will find out just how good that can be here in Tampa.  Welcome!

Slainte!

Carol

 

“The Festival” 2015 Florida – Thank you to all VolunBEERs!

Having just returned from the European Beer Bloggers Conference (#EBBC15) in Belgium at the end of August, 2015, I was excited to be coordinating volunteers for “The Festival” presented by the Shelton Brothers in St Petersburg, FL.

20151017_152145

Now in its 4th year, The Festival brings in specialty craft brews coveted by beer geeks everywhere with a personal presence by some of the world’s finest brewers and brewery representatives for brands imported by the Shelton Brothers. Two of my favorite Belgian breweries,  Brouwerij 3 Fonteinen and Brouwerij Cantillonwere well represented, along with an entire St Petersburg Coliseum full of famous notables from the international, U.S., and local brewing scene.

Sidenote:  If you are purely interested in the array of brews, the brewers, and the breweries involved in the festival (or photos thereof), please visit www.sheltonbrothers.com to see coverage of The 2015 Festival. From my perspective it is  suffice to say that it was one of the most diverse, well-organized, and friendly festivals I’ve ever seen, thanks to the people involved.

After three well-attended sessions this past weekend, I’d like to shout out and give my thanks to a few people who made The Festival so incredible this year.

This post is a tribute…

20151017_231227-1To the thousands of hours invested by Shelton Brothers staff, international brewery reps, and local beer ambassadors whose passion to high quality craft beer made this a once-in-a-lifetime, international event a reality for us in St Petersburg, FL.

Among the locals who stand out are Bob Sylvester, owner and head brewer at St Somewhere Brewing Company in Tarpon Springs, FL and JB Ellis, owner of Mr. Dunderbak’s Craft Biergarten in Tampa whose love of Tampa Bay culminated in The Festival being in St Petersburg this year.  Thank you Bob and JB.

20151017_191436-1Thank you also to Joel and Dan (Shelton Brothers), Jordan DeFrank  and everyone else at Shelton Brothers importers whose efforts brought European, Canadian, Australian, NZ, Japanese and other brewers to The Festival and graced our shores with heaven-sent beverages (or at least they tasted that way!)

Thank you also to my team leads:  Tim Bennett of Armon Events, Robert and Lisa Bandl, and Mike Thompson, head brewer at Brewer’s Tasting Room. I couldn’t have done it without your energy, advice and support.

And, finally, THANK YOU! to my army of close to 300 VolunBEERs, whose enthusiasm, flexibility, courtesy and boundless energy went above and beyond to make this year’s festival the best ever.  Hopefully, this is the start of many Shelton Brothers festivals and other notable brewing events in our area!

Sidenote: VolunBEERs are needed to several more upcoming events – please check out our Facebook Page for Carol’s VolunBEERs or our master sign-up page for opportunities to help out!  (Yes, even if you fly in to VolunBEER, we want you!)

Hopefully, this gallery of photos helps to convey a bit of the spirit, friendliness, personality, diversity and vibrancy of our VolunBEER community.  THANK YOU all for your service!

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p.s., This weekend (Oct 24, 2015) in St Petersburg is Keep St Petersburg Local week with a family-friendly Saturday afternoon event called “In The Dip” – I still need Localicious_IN_THE_DIP_FB_CoverVolunBEERs to pour beer!

 

 

Come out and have fun with us!

Hey Bartender, Real Women Drink Craft Beer

I love craft beer and the craft beer community – it’s uniquely optimistic, positive, creative, social, family oriented, pet friendly, gender-neutral, and open-minded. On average, craft beer drinkers are upwardly mobile (two-thirds earn over $75K a year, are between 26 and 54, and almost 50% are women.)

Certainly craft beer drinkers are no different from mainstream society: we face challenges with career, jobs, family and finances like everyone else, but one of the best parts about our community is that the quest for great brews, new tastes, loves and life dominate our gatherings!

Unsurprisingly, the craft brewing industry (breweries, brewers, distribution, retailers and bars) is dominated by men, but the latest statistics also show that a staggering 44% of craft beer drinkers nationwide are women!  And bartender, we’re knowledgeable women at that!

Bay Area Barley's Angels

It might come as a surprise to you to know that female craft beer drinkers are regularly “dissed” at craft beer establishments (all the above) by both men and women alike.  By “dissed” I mean disrespected, discounted, and disregarded as if we negligently ended up in craft beer places.

Two years ago when this started happening to me, I chalked it up to my superpowers of invisibility that comes with being an over-40 female with all-my-own-body-parts.  I was so frustrated that I even wrote a blog post about it:  “IWF (Invisible White Female) – The forgotten demographic.”

So, I was a bit surprised to discover,  via a Facebook discussion in a craft beer group, that the issue is widespread among women who are experts in craft beer.  Throughout the country, and across the world, we are often treated as if we don’t have a brain (or rights to be served,) – yet our money spends equally well.  And, even more surprisingly, craft beer men sometimes face similar treatment AND see what we go through.  It’s the beginning of a solidarity movement of sorts, but I digress.

real women craftReal Women Drink Craft Beer…

More women are moving into drinking beer, especially craft brews, at a faster rate than men, and are also becoming home brewers and cicerone trained.

Perhaps our quest for knowledge is because we don’t like to be told what to drink or feel overwhelmed at a craft beer bar.  The intimidation factor from male bartenders asking us “what would you little ladies like to try?” is part of the reason that women’s craft beer groups like Barley’s Angels and Girls Pint Out exist.

So, here’s what happened on Facebook

A friend (female) posted about her experience at a local liquor store.  Within minutes, a handful of responses came in with accounts of disrespect and dismissal by bartenders, clerks and others in the craft beer industry.   While I feel a sense of relief that my earlier findings weren’t personal, it was disheartening to find out just how widespread is the problem.  (And it’s not universal – there are bar owners who DO respect us, and retail outlets that treat us well… it’s unfortunate that there’s even an issue.)

The original post:

This one is for my fellow female fort members: I randomly stopped at ABC Liquors at <xx location> on Sunday just to grab something quick, nothing fancy, and as I was perusing the cooler a jack ass male employee sauntered up to me and said, “It’s quite the intimidating selection, let me help you.” I held back the urge to drop kick him in the chest and tried to politely brush him off but he kept on insisting and when he seemed to disregard my, “yeah, I’ve had that…I’m just gonna grab this Invasion and gose and be on my way..” response to all of his suggestions I finally, somewhat politely, told him to shut the eff up and walked away. Do you ladies get this a lot when you’re beer shopping? It happens on occasion but this bro caught me on a really bad day, so it stands out.

Can you imagine anyone treating a guy this way?  It’s hardly an isolated incident based on 75 comment responses… including:

I usually get shown all the new ciders they just got in. 

Happens to me all the time. I get– what kind of beer do you usually like and I want to say— F-er- I probably know more about beer than you do and I have had all your lame ass stuff here which is why I am looking for so long…..HATE that.

If a dude told me that, I would have laughed. Intimidating. I’ll show you intimidating.

It’s only happened a couple of times to me. Most places around here know me by now though. The last time it happened was at the ABC in <local community>. He was impressed that I knew what a west coast IPA was. Really? Sir, you have no idea who you’re dealing with now so just step aside and let me do my thing.

I’m usually standing there for so long trying to figure out which stand-by to go with or choose the lesser of all the evils. Male clerk described Invasion as “good for someone who likes IPAs but wants something a little ‘less'”. Da fuq does that even mean? And I have pretty good resting bitch face, especially that day. He must not pick up on social cues.

Male or female, no salesperson with half a brain should approach a consumer with such an assumptive attitude. “Can I help you find anything” “What do you have a taste for today” or even “What’s your level of beer knowledge” would be better openers, brah.

I hate the question– well- what type of beer do you normally like? Ummm…. Good beer….??? I am glad this thread was posted because I feel like this happens to me a lot. Maybe I look ‘beer dumb’.

I got it from a chic bartender at some dumb brew house restaurant. The kind where the beers are in categories that they don’t quite meet the expectations of.

My point was I was at a liquor store looking through their selection to FIND what I wanted to buy. I KNEW what I WANTED, as you just said, and I was looking for it. I don’t need someone to approach me and make a comment suggesting that their “intimidating” selection was too much for me to handle. It wouldn’t have annoyed me had he not been a douche bag about it. Yes, employees at liquor stores and bartenders are there to help you make a selection when you need help, but there’s an appropriate, not shitty way to inquire as to whether someone needs help or not.

Omg… Still better than in London UK when a male bartender responded to me when I asked about the cask brews saying “oh… these are much too strong for you … they go up to 7.2%… you’re going to want to try those blond ones at the other end of the bar” When I ordered the 7.2% plum porter he had a female serve it to me. Ugh. Yes, happens here in Tampa too, all the time, that is when I can actually get served. Bartenders are judgmental… And it’s part of why I won’t go to WOB , my invisibility powers are too strong there.

All.the.time. When I have my work shirt on(I work for a distributor) it totally flips the script. Then it’s a different type of attitude. Both are frustrating. It is what it is. The look on their faces when they have been “beer schooled” is and always will be priceless. I’m not a damsel in distress, I’m just trying to decide. Thanks for your concern!

OMG DON’T GET ME STARTED ON FEMALE INVISIBILTY POWERS AT WOB. 15 minutes, FIFTEEN MINUTES and 4 female WOB servers saw right through me one of the first times I went in there. They were eager enough to cash me out, though, and I said “No, thanks, this $10 tip is for Josh who was the one who actually waited on me.”

WOB is the worst for that. Happened to me tonight at xxx Brewery, too, though. Four chicks behind the bar, three people (including me) sitting at the bar. Ten minutes to get acknowledged.

From a male:  I am just being a a-hole all over this thread but as a guy, I have been in some craft beer bars whee I am invisible to wait staff too. It’s not always just a gender thing, just poor service .

It definitely depends on the bar. The female bartenders at WOB locations, in my humble opinion, seem to fit a certain physical stereotype, and typically fawn very obviously over the male customers and have zero craft beer knowledge.

Bottom line of my post <from the original post>it’s annoying when dudes in craft beer establishments/liquor stores automatically treat me (and other female customers) like they need to talk to me like I’m an idiot and think they need to hold my hand through the aisles and point out the “good beers” because I’m a chick. I am far from intimidated by ABC’s beer selection.

Another male response:  Barside invisibility can definitely strike across gender boundaries, yeah. In the sort of establishments that are most prone to that sort of behavior from the barbacks, I think it has more to do with whether or not you look like you have more money than sense. I’m a 6’4″ ginger dude, not exactly tough to spot in a crowd, and I’ve been ignored plenty of times. I must not look desperate enough to buy half a dozen Red Bull and vodkas for all the mad hawt chixx I’m totally gonna score with tonight. One time, I got so fed up that I pulled out the biggest bill I had in my wallet and waved it at one of the barbacks to get his attention…so that he could see me slowly put it back in my wallet, and slowly flip him the bird as I turned and left.

That said, it is absolutely positively 100% worse for women than men. Unfortunately, there are far too many servers who still assume that women are there to have drinks bought for them, not buy their own. And there’s no way any guy would be the lucky recipient of anything remotely like the persistent, condescending, and ham-fisted “assistance” of that ABC muppet.

Another male:  I’m really happy to see this conversation happen here! imo, this is exactly what the beer scene needs. up with inclusivity and respect, down with douchebaggery!

Stopped in at a pizza place in Dunedin that had recently remodeled, put in a bunch of taps, and was advertising craft beer, just to see what they had on tap (I was early for a hair appointment nearby). Walked in, was greeted nicely, and I replied that I just stopped to check out what they had on tap. Got the “Well, what kind of beer do you usually drink?” as the two of them stood there blocking my view of the taps. “I just want to take a look and see what’s on tap,” I said as I shifted to try to see the tap handles. “What’s your favorite beer?” “Really, I’m not staying right now, I’m just checking to see what you have on tap.” “Oh, so I stumped you. You can’t even tell me your favorite beer? Do you like light beers or dark beers?” “Can I just take a look at the taps?” “You don’t have a favorite beer?” “Yes, I do. The beer I brew…”as I walked out.

Totally different talk show, but that happens to me more than anything else. Even worse are the ones who tend to the male you’re with (if you’re with one) but ignore you completely. That happened at Revolution Brewing when I was in Chicago recently.

There was a female bartender at a place I used to hang out. This happened all the time. She would check all the males at the bar, make sure their drinks were full, then walk over to her phone and start texting or face booking or something. I’d have my empty glass right there. THE PHONE WAS RIGHT IN FRONT OF ME. THIS CHICK LITERALLY STOOD ACROSS THE BAR FROM ME AND WOULDNT SERVE ME. I pointed it out to the owner one night. He said something so I got beer with attitude. She messed with the wrong ginger. She doesn’t work there anymore.

Something similar happened to me yesterday at Total Wine, which I’ve never ever had a problem with before and maybe after reading your post now I’m more aware of LADY BEERS and ‘little ladies who can’t figure out what they want must need my help!’ mandrome. I’m staring at the seasonal releases, trying to determine “Which Dogfish Head do I get? They are all sounding fabulous…” To which of course a gentleman employee comes over to ask “Do you need help?” “Nope, just trying to decide what I want. I want them all.” “What do you normally drink?” “…..sigh…..All of them.” “Oh, do you like pumpkin beers?” and points to the other side of the aisle. “Lots to choose from, I’ve seen other women pick this one…..” to which the buzzer went off inside me and I just laughed a ridiculous cackle and I kinda yelled “I’M OVER PUMPKIN BEERS!” and laughed. He gave me a kinda ‘oh shit now what’ kinda look and said “It sounds like you know what you are doing. Holler if you need help.” and swiftly walked away. Ha! I may be short and blonde, but quiet and in need of beer help I am not.

Bartenders and others related to the craft beer industry are the worst offenders towards female patrons of any age, personality or looks.  Certainly discrimination occurs in other industries based on judgment of race, creed, color and gender, but in the craft beer industry – with almost half of imbibers being women – this is abysmal.

If this happened to men, I think it might be enough to raise network TV attention.

Just being female who drinks craft beer somehow signals us as being inept or stupid… and it’s simply not true! Despite the stereotype that women don’t know anything about craft beer, the service industry involved has no excuse for treating women badly.  We’re not hapless little ladies (or even a “baby girl” – that was the worst I’ve been called to my face!) – we’re craft beer drinkers who happen to be female!

“Wake up Bartender – Real Women Drink Craft Beer!”

What do YOU think?  Comments?

The FL Craft Brew Smackdown… You GOTTA make the call

I’m not a WWE fan, but for some people watching the Smackdown wrestling shows is the height of entertainment. I’ll give fans that right, except when it involves real life, Florida lawmakers, and the craft brewing industry.  And that’s exactly what came to mind as I was thinking about how our Florida Senate is treating our Craft Brewers. It’s a Smackdown of epic proportions along the lines of David and Goliath – complete with senate comments befitting such an event.

If you’re like me and think Smackdowns and grandstanding belong elsewhere, you GOTTA make calls to your senators on April 29. (Scroll to the end of this post for details.)

If you frequent social media (Facebook or Twitter) you may already know about the nearly dozen Craft Beer (labeled “malt beverages”) bills working their way through the Florida legislature.  Rather than taking the lead to inspire, encourage, and motivate this burgeoning industry in Florida, we’re the laughing stock of the nation as “Big Beer” lobbyists stage a season long, series of Smackdowns against Florida’s craft brewers.

Today’s episode “Mother Stargel” vs “Anarchy Brew Kids”

Today Senate Bill (SB) 1714 was read, amended, debated, and ultimately advanced to the third reading in the two hour match-up.  In a way-too-typical fashion, senators debated and tossed out brewing terms: keg, barrel, gallon, container, growler, as if doing so imparted knowledge.  Finally the bill sponsor Senator Kelli Stargel, admitted that she didn’t have numbers to support her bill’s language (2000 kegs as a brewery size limit,) but knew how many million barrels of beer Anheuser Busch brews.

The Smackdown ramped up when Senator Stargel argued for a mountain of regulations to reign in illegal behavior of craft brewers, currently operating under the decades old tourism exemption law used by Anheuser Busch theme parks. Not doing so, she continued, could create Florida lawsuits in our highly litigious world.

She charged multiple times at craft brewers by asserting they want to do whatever they want without any regulations whatsoever.  Wow – score one for Mother Stargel against the Anarchy Brew Kids.

(Sidenote:  It’s curious to note that since AB was bought by InBev and no longer runs Sea World or Busch Gardens, such laws no longer serve their best interests!)

Not satisfied to call out their rogue behavior, Senator Stargel went on to call craft brewers the “little guys,”  who are brewing “itty bitty bits of beer,” and saying that the 2000 keg ceiling would help them “while they’re little and growing.”  Bam! (I almost waited for the refrain “Kids, go to your rooms right now without dinner!”)

The final blow came when Senator Stargel professed that after listening to everything the craft brewers had to say, she crafted a bill amendment that would somehow rescue the fledgling industry (“not even one Florida brewer would go out of business”) Furthermore, she stated, the amended bill would NOT CAUSE ANY HARM TO ANYONE IN THE INDUSTRY; it would actually benefit them.

Program over, smack – down!  Next up, the vote for SB1714 followed by many other episodes.

Your turn – You’ve Gotta Call…”National Call-in to Senators Don Gaetz, Kelli Stargel, and Your Senator” April 29, 2014

A few of us created a Facebook page called Florida United for Craft Brewers -FUCB – and a first National Call-in event.  Here are the details:gaetz
The Malt Beverage Senate Bill (SB 1714) was amended, but it will still cause harm to craft brewing in Florida. Senator Stargel stated that the bill is needed because Florida craft brewers want to operate freely without any regulations, and that the bill will not cause harm to anyone in the craft brewing industry. We DISAGREE so we’re targeting a phone-in campaign for TOMORROW April 29.
We’re targeting Senate PresidentDonGaetz,SenatorStargel, and your local senator with this call-in to urge them to vote NO toSB1714.Call-IN and make sure SenatorGaetz, SenatorStargel, and your senator support small business by defeating SB 1714.
1. Senate President Don Gaetz
Phone#: (850) 487-5001
Script:
“Hello, my name is _________ and I’m calling Senate President Gaetz to ask him to vote no on SB1714. It WILL cause harm to the craft brewing industry in Florida AND create unnecessary regulation. In the past, he said he was pro small business and pro free market, so I urge him to follow through on those promises by voting NO to SB1714.”
—————————————————————–
2. Senator Kelli Stargel (Sponsor of SB 1714)
Phone#: (863) 284-4430
Script:
“Hello, my name is _________ and I’m calling Senator Kelli Stargel to ask her to vote no on SB1714. It WILL cause harm to the craft brewing industry in Florida AND create unnecessary regulation. Craft brewers are responsible parents, husbands, wives, and fellow voters who respect regulation of the industry, but this bill will hurt us all. I urge her to reconsider the importance of growth and respect in this industry by voting NO to SB1714.”
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3. Your own senator (here is the link to the senate listing):
http://www.flsenate.gov/Senators/#SenatorsScript:
“Hello, my name is _________ and I’m calling Senator __________ to ask his/her position on the upcoming vote on SB1714.

If the answer is that the Senator will vote no, thank him/her and say that you are proud that they will vote No.

If the answer is undecided or they plan to vote yes, tell him/her that senate bill 1714 “WILL cause harm to the craft brewing industry in Florida AND create unnecessary regulation. Craft brewers are responsible parents, husbands, wives, and fellow voters who respect regulation of the industry, but this bill will hurt us all. I urge him/her to recognize the importance of growth and respect in this industry by voting NO to SB1714.”

It’s up to you!  If you support small business – join us and make the calls.

If increased regulation in business and unregulated Smackdowns in the Florida legislature go on, we’re going to need more craft beer than ever, that is if we can find one still in business in Florida.

One final note, I’m wondering how Senator Stargel will feel if her bill becomes law and the first craft brewer to go out of business sues her for the false promises she made today…  Oh, but this isn’t real life and WWE Smackdown is just pretend… or is it?

Wow, enough said – I need a beer.

To your safe imbibing!

Carol

The Health Benefits of Beer – Let’s Drink to your Health Florida!

There’s no question that anything used in excess or irresponsibly such as coffee, alcohol, pills, or even grapefruit juice (contraindicated with particular prescriptions) — or even sunshine (!) – can be deadly.  Irresponsible use (abuse) is never a good idea, no matter what.

BUT, there are proven health benefits to some of controlled substances such as those going through various legislatures (such as the medical marijuana) and to freely available products such as BEER.  And it doesn’t have to be a Craft Brew either… (even though I’d profess that a craft beer drinking experience involves more tasting and savoring that ever does with mass-produced volume beers.  But that’s a matter of opinion.)

health benefits

Perhaps some of the states with Aging Populations and Health Problems, such as FLORIDA, might want to consider encouraging moderate beer consumption as a holistic way to health? (Seriously!)

Here’s a sampling of recent media releases (there are MANY more) about the Health Benefits related to Beer.

NOTE: I have not researched the medical validity of said claims or whether the studies are funded by alcohol distributors – maybe one of my readers knows?)

10 surprising health benefits of beerhttp://health.yahoo.net/experts/dayinhealth/10-surprising-health-benefits-beer

health benefits2http://www.care2.com/causes/6-health-benefits-of-drinking-beer.html

health benefits3http://www.foxnews.com/health/2014/03/16/surprising-health-benefits-beer/

health benefits4http://www.everydayhealth.com/healthy-living/0315/tap-into-beers-health-benefits.aspx

If we have legalizing medical mary jane on the slate for health benefits, why wouldn’t we be encouraging the responsible (read: MODERATION!) consumption of readily available, and now tastier than ever, CRAFT BEER?

It’s cheaper than many prescription drugs, has less side effects with moderate consumption (I’ve never heard of someone dying by negligently mixing two different craft beers in an evening!) and IS LEGAL.

Perhaps craft beer could be a low-cost, tasty, and healthy way to improve the lives of our overall population and improve longevity.  I’d like to say it would also improve the overall mood of many (seniors and others) on a given Florida day, but I also know  people with horrible “alcohol” personalities who would negate this statement.

For everyone else, perhaps drinking a beer a day could be a diet change – with long term benefits that truly makes sense!

To your safe imbibing!

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