Craft beer adventures and experiences… one pint at a time

Posts tagged ‘Food’

Creating FOMO events = food + drink + fun + surprises + charity

Let’s get real for a minute… we live in an age of FOMO (Fear of Missing Out) when it comes to events, and, at the same time, our entertainment budget is limited by time and $$$.

(Even if you’re Richard Branson with unlimited finances, there’s only 7 days in a week and 24 hours in a day…)

For most of us, we choose events that we hope will be magical and unique (fun) and leave a lasting (positive) impression.

Some of our best memories are typically celebrations having fun with upbeat people (like-minded friends and strangers,) enjoying good food and libations. For me, when I look back on whatever-was the event, I still get a warm, happy feeling.  It’s those feelings we want to create with our new company: Curated Craft Experiences.  It is our goal to exceed our customers’ expectations with lively, unique and fun events that come with a few surprises.

Invitations > Time

For extroverts, social media brings way more invitations to events than most of us have time or money for, and that creates a challenge:  where to go to get the biggest ROI (return on investment)?  For introverts, simply perusing a listing of upcoming social opportunities can be daunting: which ones will be friendly, not too in-your-face, and fun?

We all want events that make us feel part of a community and special (not too many people.) It’s a given that there will be a solid beverage and specialty food lineup with good entertainment.  We anticipate leaving feeling satisfied and it’s a bonus if we feel like we’ve made a difference (because there’s a charity involved.)

So what’s the Magic Formula to Create (and Satisfy) those of us with Expectations and FOMO?

As event planners, two things are always considered for our public events (this is just the beginning – we consider a lot more):

  1. Today’s consumers:  Attendees want to feel good about themselves and the world. This means events featuring locally sourced and delicious food (from local vendors), craft beverages (featuring local breweries, cideries and distilleries), a community-based charity, and an upbeat, whimsical atmosphere; and
  2. Millennials (those born 1982 to 2004): Many events are the same year after year without considering the changing societal  demographics. Millennials are the next major consumer superpower (even larger than the boomer generation) – and they value quality over quantity, leisure time over money, social responsibility over indulgence, and seek unique, exclusive experiences.

So, the formula I’ve seen work best that satisfies (and delights) the majority of event attendees (not limited by age) is:

The best ROI = Locally sourced food + Local craft beverages (beer/cider or distilled spirits or a combination) + Fun (an element of whimsy) + Surprises (think Pop-up events) + Charity (giving back).

WHAT DO YOU THINK?  (Please comment)

Upcoming Curated Craft Experiences events:

July 8, 2019 – Training for Intervention ProcedureS (TIPS) training for bars/bartenders/brewery/restaurant servers by Carol Dekkers at Overflow Brewing, St Petersburg, FL, 5-10pm.

Register here

 

Sept 7, 2019 – 0.1 Mile (528 feet) of Fun Run, Dunedin House of Beer, 3-6 pm.

Register here

 

 

 

Oct 26, 2019 – 0.1 Mile (528 feet) of Scary Fun Run, If I Brewed the World, St Petersburg, FL, 3-6 pm. Register here

 

 

 

Join us for one or more events and overcome your FOMO!  It’s going to be epic fun!

#BBC2016 – #JAXALETRAIL – #BAYCRAFTED – #LIVEAMPLIFIED – Recapping the 2016 Beer Bloggers & Writers Conference (Tampa) in Pics

It’s been exactly one month since the Beer Bloggers and Writers Conference (#BBC16) was here in Tampa, and, as a result, our entire bay area has benefitted from the hundreds of blog posts, publicity, beer pics, brewery visits, friendships made, beers consumed and follow-on business that any social media focused conference can amass.

It’s a privilege and a pleasure to be a part of such an illustrious group of passionate, optimistic and fun-loving people. For me, it’s also what I’d call “a happiness achievement” to consider so many beer bloggers and writers throughout the world my friends.  Thank you to Zephyr Adventures and everyone involved throughout the past 7 years who have made this such an inclusive and growing community!

I’m a visual, right brained thinker so I tend to remember things through pictures (looking at my camera roll is better than a calendar!) As such, I’ve combined my pics into a google pictures “movie” as a recap of the entire Thurs-Sunday July 7-10, 2016 weekend.  Enjoy!  (And thank you to Kelli Matheny @ladycrafter for the idea to use google pics movie app!)

PRE-Conference (Thurs July 7) Excursion – Jacksonville FL breweries:

Visits included Bold City Brewing, Engine 15 brewing, #Kickbacks Gastropub, Aardwolf Brewing, Wicked Barley Brewing…  Thank you to #onlyinJAX and #JAXALETRAIL for arrangements!

Day 1 Conference (Fri  July 8) – Tampa FL,

Conference sessions, Green Flash reception, Beer Paired Dinner Marriott Waterside, Trade Show, Night of Many Bottles

Day 2 Conference (Sat  July 9) – Tampa FL:

Conference sessions, WOB Westchase (Miller Coors) luncheon, Live Beer Blogging (J.J.Taylor), Progressive Dinner (Coppertail, Cigar City, Ulele Springs)

Day 3 — 1/2 day Conference and Post-conference excursion (Sun Fri  July 8) – Tampa FL:

Conference sessions, Post Conference excursion to St Pete Clearwater breweries: 3 Daughters, Green Bench, Cycle, Rapp Brewing

 

Thank you !!!

to so many organizers, breweries, wait staff, Zephyr Adventures, the Marriott Waterside, Jacksonville Ale Trail, Visit St Pete Clearwater, Tampa Bay Beer Crafted, trade show participants, speakers, moderators, distributors, and fellow attendees. It was so great to have the conference here in the Tampa/St Petersburg area and showcase the talent, innovation and truly hospitable FL venues in paradise!

Slainte!

Half-way There (to Tampa Bay Beer Week) – Sept 7, 2013 – a Rare Beer FESTIVAL!

halfway there

We just couldn’t wait for Tampa Bay Beer Week to get here so we decided to throw a “Halfway There” Rare Beer Festival on September 7th at the Cuban Club (Ybor City) to quench our thirst! Click on the image above for more information!

All of the beers on tap will be specialty kegs, one-offs or event exclusive beers from your favorite breweries.

Tickets available ONLINE at https://tampabaybeerweek.eventbrite.com/

2010 N Avenida Republica De Cuba, Tampa, Florida 33605-3653
 
Join us!!!
 
Carol

 

Cajun Cafe (St Petersburg, FL) does Beerfests up Right!

 

It’s American Craft Beer Week May 14-20, 2012 (inclusive!)

Don’t miss out on the happenings all over the country for the American Craft Beer Week!

Visit craftbeer.com for more details and be safe!

Is beer still beer when fruit is involved?

http://cltampa.com/dailyloaf/archives/2012/05/04/fruit-infused-beer-tasting-notes#.T6TCJMXkqHE

What do you think?  Can fruit beer be a good option at any time?

To safe imbibing,

An unOfficial beer goddess.

Southern Tier Brewing – this could be Love…

I will be the first to admit that I have not stepped far outside my comfort zone as far as beer trials, but

O – M – G !  I have literally fallen in love…with Southern Tier Brewing‘s
latest offerings available at St. Petersburg area brewhouses…
this could actually become an obsession!

In the past week, I have had the pleasure of sampling (and drinking!) several of Southern Tier’s latest brews including:

Unearthly

a highly hopped Imperial IPA topping out at a robust 9.5 ABV.  Available at the 4th Street site of World of Beer, St Petersburg  Here is what Southern Tier has to say about it.  A bit of a “weird” (to me at least) aftertaste that lingered longer than I like…

UNEARTHLY
  At the Southern Tier Brewing Company, vigorously hopped beer is our standard and inspiration. We continue a commitment to innovation with our most aggressive offering yet. Unearthly is a manifestation of the brewer’s craft; skillfully balancing art and the forces of nature to produce a divine liquid. Delicately pour a taste into a fluted glass. Smell the enchanting aromas of the hops waft forward as your first sip divulges this beer’s fervent soul. To underestimate Unearthly is to trifle with the mysteries of the universe, so please consume wisely.
9.5% abv • 18.0ºL • Imperial India Pale Ale

Gemini

again a highly hopped Imperial IPA slightly less fruity and more down to earth, but still delivering an ABV of 9.0. Also available at the World of Beer pub.  I preferred the floral bouquet (what a “wine-y” term!) of Gemini, and I have to say with my small frame – it packed a punch!  Here’s what Southern Tier says:

GEMINI
High in the winter sky, two parallel stick figures are visible & known as “the twins,” or the constellation Gemini. The astronauts of the 1960s flew as teams of two in a program named after the celestial pairing. At Southern Tier, we have our own fraternal twins, Hoppe & Unearthly. Blended together & placed in this vessel, the mission of our Gemini is to travel high & take passengers on a journey far into the heavens.
9.0% abv • 13.0ºL

Iniquity American Black Ale

Wow – oh – wow!  My hands-down O M G favorite!  Available at Barley Mow on West Bay Drive in Largo, FL.  Here’s the Southern Tier explanation:

Iniquity Imperial Black Ale
The hexagram talisman has been used around the world for centuries to invoke magic and good luck. The six–point star is also the customary symbol of the brewer, representing the essential aspects of purity: water, hops, grain, malt, yeast, and of course, the brewer. Wishes of good fortune often collaborate with the brewer’s creativity to yield dramatic results. We carefully chose the name for this Imperial India Black Ale, Iniquity – a word opposing goodness. Why? This beer is contrary to what one may expect from an IPA; this is an ale as black as night. It is the antithesis of Unearthly. Some may consider it an immoral act to blacken an ale. We suggest they don’t rely on conventional standards. Allow the darkness to consume you. Cheers!
9.0% abv • 56.2ºL

I can be a Loyal Gal… Perhaps

I don’t know what this means yet for my long term loves of Lagunitas, Cigar City, Stone Brewing and Alaskan brewery offerings, but I’m definitely smitten with Southern Tier…  (And to think this love affair started innocently over a pint of their Pumking brew 18 months ago in Tampa.  You just never know where you will meet your ideal-mate!)

If you have the luxury and good fortune of finding one of these seasonal Southern Tier offerings on tap in your area, let me know if you agree with my choice of my new love.

p.s., The Downtown location of World of Beer (St Petersburg) told me tonight that Southern Tier Brewing is having a special evening at their site in March 2012… can’t wait to find out the date !

Sincerely yours,

an unOfficial Beer Goddess…

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