Craft beer adventures and experiences… one pint at a time

Posts tagged ‘Tampa Bay Brewing Company’

If a Beer Pic is worth 1000 words, How about 400 from Halfway There?

Looking to do something grand and beer-related on a sultry Saturday evening in downtown St Petersburg FL?   Tampa Bay Beer Week (#TBBW) and our supporters definitely did it up in grand style this past weekend!

halfway there logoSaturday, Sept 6, 2014 at the historic St Petersburg Coliseum marked the second annual #TBBW Halfway There Rare Beer Festival.  With the event capping attendance at 1000, we’re making our mark on the Florida beer scene.

It was an incredible event thanks to the #TBBW board and legions of others who donated time, beer, enthusiasm, and planning.

A big thank you to all my VolunBEERs who came out and donated their time, energy and heartbeats to make this an incredible festival for everyone!

VolunBEERs

With Tampa Bay Beer Week slated for Mar 7-15, 2015, we’re Halfway to incredible times ahead…But that’s still 6 months away, and we’re just getting started.

Saturday’s Halfway There fest featured rare and little seen (in these parts anyways) brews – local and international. This fest had over 60 confirmed breweries, 8 local home brew clubs, vendors, volunteers, and paid attendees who sampled, swirled, drank, and enjoyed what is fast becoming an incredible craft beer community in Tampa Bay.

Photo credits go to Tom Scherberger, Tiese Melton, and myself.

With close to 400 pics from the event itself, you can get a sense of the merriment and fun we had.

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While I don’t have pictures from The Ale and The Witch’s pre-party, I do have some from Hops and Props after-party:

Next up is The Ale and The Witch’s Local Fresh Brew Fest THIS WEEKEND (Sept 13, 2014) featuring live music, local brews, and lots of new friends.

See you there or at another upcoming St Pete/ Tampa area brewfest!

p.s., If you’d like to be added to my VolunBEER database (in case you live here OR you’re going to visit FL in the future and might want to volunteer) for future brew events in Florida, send me your name, email address, and cell number. It’s a great way to celebrate that Brews and Florida and Friends go together!

Cheers!

Carol

#BBC14 in a NY minute… plus more

Picture if you will: 150 craft beer drinkers with a writing problem getting together for a weekend of lectures on brewing history, branding, photography, blogging, and especially beer. Got it?  That’s the essence of the 5th annual #BBC14 (Beer Bloggers Conference 2014) in San Diego, CA.

#BBC14 in a NY minute…

Who blogs about Beer?

Drawing a picture of the typical beer blogger (there are several thousand) isn’t something I can easily do, but I can say that our #BBC14 microcosm would fit in at a tasting room on a Friday night: beer geeks… young to seasoned, novices and pros, industry reps and enthusiasts. And like a typical Friday night, we arrived to sample great brews and at closing time, we really didn’t want to leave.  Through the course of 48+ hours, California and its craft brews stole a piece of my heart.

What’s #BBC about?

#BBC14 was 1/3 beer pilgrimage, 1/3 tasting adventure, 1/3 techniques/blogging… all of it amazing!

We rubbed shoulders with and heard stories from the greats of the craft brewing and blogging industries, visited tasting rooms, and sampled some of the finest brews available (and not) on the market.

From the first sip of Cigar City’s Invasion IPA at the airport in LA on Thursday to the last drops of WA state shared brew on Sunday morning in San Diego, it was a memorable (and to some, exhausting) weekend.  Along the way, I met friends and we shared pints, laughed (a lot) and bonded through our passion for beer. Some of us even registered and made road trip plans for next year’s #BBC15 in Asheville, NC.

For me,  craft beer is all about building a creative, fun-loving, grassroots community that supports the craft brewing industry and loves beer. Finding others who are equally passionate and who are leaders in the industry is simply, at the risk of sounding trite, pure bliss.

As I scribe this post en route from LAX to Tampa, I am grateful to CA brewers, fellow bloggers,  strangers, organizers, and friends whose generosity and hospitality enriched my life.

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THANK YOU

From my hometown breweries in Tampa Bay, I’d like to give a shout out to a few people who gave me swag or beer to share the Florida beer love in San Diego including:

2014-08-22 11.10.45

To so many who donated time, energy, beer, food, hospitality and friendship to make our CA beer experience so incredible, including (a full list of sponsors are listed at beerbloggersconference.org):

2014-08-23 12.36.23Happy and safe imbibing!  Hope to see you at a beer fest in Florida or around the country, and until then… wishing you health and happiness and…

 

P.s. Here’s a few of my colleagues/friend’s blog reports from #BBC14:

THANKS Fcindy and meOR THE MEMORIES!
Carol Dekkers

A shout out to Florida VolunBeers…

I have a confession to make… I love the emerging craft beer industry in Florida, I love craft beer, and I love our volunteers.

Florida VolunBeers”…

are a team of volunteers (thanks to Josh Smith for coining the name!) who, IMHO, are everyday heroes.  They are craft beer aficionados who willingly give up their nights, weekends, and free time to create an enjoyable craft beer experience for craft beer lovers in Florida.

Florida VolunBeers are the lifeblood of our emerging industry and I am grateful, (and no, I don’t get paid for this!)

Certainly, there are lots of different types of volunteers —

There’s the boards of Tampa Bay Beer Week (TBBW), Florida United for Craft Brews (FUCB), and other not-for-profits…  and there are lots of volunteers at private festivals…

There’s also the many up-at-the-crack-of-dawn Craft Brewers and their families, AND the reps and distributors whose job is to bring craft beer to the masses, AND the home-brewers who craft recipes and boil and mash in their garages — all of whom are integral to Florida craft beer!

…BUT

I am thankful for those who volunteer with and for me – it’s you who are the wind beneath the success of so many events. I hope that the benefits (new friends, events, fun times, free admission) are a good enough enticement for you to continue!

Something new… VolunBeer meet-and-greets

Last evening we had our first (of many) ad hoc volunteer meetings at The Amsterdam in St Petersburg.  Owner John Cullen and bartender Bruce Jones led us on an international journey through craft beer styles and tastes – it was an enjoyable way for us to learn together.  I plan on having a monthly meet-and-greet across the bay area.

Are you interested in becoming a Volunteer?

It’s a fun way to meet new people, try new beers, and lend a hand at local events.  You join in as your schedule permits and the demand arises.  We’ve helped out at Localtopia, Brewers Ball, Foeder for Thought, Florida Brewers Guild (FBG), Halfway There, and others… with many more to come.

If you’re interested, please send me an email with your name, email address and cell phone number And I’ll add you to my VolunBeer database.  When the next craft beer event comes up, I’ll send out a call for volunteers – and include you.

All I ask is that

you be at least 21 years old, fun-loving (no Debbie Downers please!) and flexible to pitch in as the need arises… we do whatever is needed — from pouring specialty draughts to checking ids to delivering ice to brewers — it all depends on the event.

Will you join us?

Cheers,
Carol

Celebrating FL Brews in London during American Craft Beer Week May 12-18, 2014

When I spoke to Brett Andress of The Ale and The Witch, a fantastic craft brew pub in St Petersburg, FL last week about American Craft Beer Week, he remarked that “It’s craft beer week EVERY week here at The Witch,” which, of course, is true.

For the rest of us, the craft brewformation (see my earlier post “From God’s Waiting Room to God’s Tasting Room, the Brewformation of St Petersburg) is just coming of age and having an entire National Week devoted to Craft Beer couldn’t come soon enough.

For me, I’m celebrating American Craft Beer Week over here in the UK (where I’m working this week) – but I’m spreading the news of Florida craft breweries in every pub I visit.  It’s certainly easier given a few props (and having the delicious desert-like Siren Brewing UK and Cigar City Brewing FL’s collaboration brew – Caribbean Chocolate Cake Stout – on tap in several places!)

 

For those of you in the U.S. (and in the Florida legislature and senate!), here’s a “legislative style” document I can support:

American Craft Beer Week

For our legislators throughout the U.S. (such as FL senators who support Big Beer, and Minnesota lawmakers who just made growlers illegal!) and for all of my readers, the video link below shows just how prominent American Craft Brewers are! (Sidenote:  Only one of the 100 Florida breweries, M.I.A. Brewing, was included!)

mia

You may want to turn down the sound (I hate the kazoo-like musical theme), grab a fresh Florida pint, and enjoy the show!

ACBWAmerican Craft Beer week May 12-18, 2014

Have a great and safe week!

-Carol

Tampa Bay Beer Week (#TBBW) 2014 — A week of Craft Beer Memories, Friendships, and Bittersweet Moments

As the last bottle caps and tasting glasses are picked up from the hundreds of venues throughout Tampa Bay, I’m reflective (and ecstatic for the most part) about the success of the third annual Tampa Bay Beer Week (TBBW.)

I confess that I am on the TBBW Board of Directors and have been part of the overall planning and volunteer coordination for TBBW 2014.  I also confess that I am a craft beer aficionado. (Sidenote: someone overheard me say this in a bar and asked what is a “craft beer Fish Animal?”  LOL…)

Now that the week is over, I feel like I do when the Olympics are over (except with a craft beer slant):

I feel happy that our newest breweries and tasting rooms were filled to capacity during their first ever Tampa Bay Beer Week.

I feel gratified to hear so many happy stories from volunteers, festival attendees and Tampa Bay citizens whose first or thousandth craft beer happened during TBBW.

I feel excited about the energy and collaboration in and around our growing brewing economy.

I feel refreshed (and a bit tired) after visiting so many events and meeting so many great people.

And, I feel sad to know that our community has grown to the point where we now have a criminal element and greed trumping some of the good intentions and planning from within our own ranks.

I’m also a bit embarrassed at the ongoing rhetoric and behaviors of our fellow craft beer citizens that will allow outsiders to malign the good we do in our community.  There are always those who will criticize the brewing industry as being a haven for drunkenness and debauchery, and I’m sad that through the short-sightedness of a minority, our industry has tarnished itself.  We can regain our reputation as an innovative, cooperative, fun-loving, honest, and inspiring community, but it’s going to take some work.

On this last point, perhaps I was naive to believe that our craft beer community was better than society and we were unique today in espousing the values of our forefathers – supporting local business, giving neighbors the benefit of the doubt,  paying an honest dollar for a days work, celebrating great successes within our ranks, and being grateful for the wonders of a free life.  Reminiscent of Olympics past, this Tampa Bay Beer Week was a mix of highs, lows, winners and losers, and sadly, the emergence of both a criminal element and an alcohol-infused “entitlement attitude” that I’ve not seen before.

The great people and great ideas that inspired the growth and vibrancy of the first two Tampa Bay Beer Weeks (2012 and 2013) are still a big part of the week, however, it may be time to accept the fact that with grand success comes those who don’t want to play by the rules, those who feel entitled to lie, cheat, steal and malign to get ahead.

Yes, I was naive to believe that everyone in craft beer is noble (wouldn’t that be nice?) while the rest of the world deals with such everyday chaos.  Sometimes ignorance is bliss, but once exposed you can’t be ignorant anymore.

Let’s start by talking about the elephant in the room that has dominated the social media airwaves for the past 48 hours:

The “Disaster/Failure/Chaos/Disappointment” (call it what you like) of Cigar City’s Hunahpu’s Day on March 8, 2014.

The day started out like the perfect day in Tampa Bay – not too hot, rain free, a northerner’s dream… perfect for an outdoor beer fest.  Cigar City posted pics on Facebook showing the pre-festival grounds; the mood was optimistic that ticketed attendees (capped at 3500 invitees) would be calm, semi-sober and at last, manageable – nothing like the overcrowded chaos of the past.

In fact,  March 8 was intended to be a fun-filled, stellar day of tastings and celebration to mark Cigar City Brewing’s 5 year anniversary and it seemed, from the outside at least, that even the Mayan gods were smiling.

But, as history repeatedly shows, when things look too good to be true, they probably are.  By the end of the day, the army of employees, volunteers and a few policemen were barely enough to control the mob of drunken and disturbed ‘alcohol personalities’ that emerged.  Mob behavior is curious enough, but when you mix in high gravity brews, sun-baked drinkers, lines snaking around the block, supplies dedicated to ticketed attendees, and a sudden doubling or tripling of attendees through duplicate/counterfeit tickets, it results in behaviors unacceptable in civilized society.

The scene was one out of Woodstock – raised fists, angry words, pushing and shoving – in fact, I’m surprised that no one was hurt or trampled in the chaos – and I, for one was embarrassed by my fellow craft beer lovers.

Certainly, in retrospect, a larger security force, a professional event planning company, trained volunteers, 8 foot fences, strict processes, and a no-nonsense business attitude would have handled the duplicate tickets (sorry, you bought counterfeit tickets – you lose, goodbye!), the fence jumpers (you are under arrest, sir!), the bottle pickups (Disney style lines with strict adherence to roped off areas), and the adhoc campground (sorry, no folding chairs or umbrellas) – but get real, this is not Budweiser (thank goodness) or Walmart!

Hunahpu’s day was never intended to be a pro-sport – and that was it’s beauty!

Hunahpu’s Day celebrated small town America — honesty, values, neighborly love and great beers all mixed together – and that’s what we all loved.  Things could have been better planned (as outlined) – but give me a break, there was no sinister, conspiratorial mal intent on the part of Cigar City Brewing in the first place.

(Sidenote to some of the comments floating around about conspiratorial intent:  I can say that having been a part of both the planning and executing of the Halfway There TBBW Rare Beer Fest in September, we stocked triple the glassware and triple the wristband supplies that we needed, because it’s cheaper to buy bulk and have way too much on hand than to run out…. things happen that are unanticipated!) 

I am appalled at the ongoing vitriolic rhetoric on the part of disgruntled attendees, who owner Joey Redner tried to appease through refunds, free beer, and special batch brewing – it is simply cruel and vindictive.

Just because one of our own community makes it big doesn’t mean that everyone else is entitled to display their bad alcohol-personalities (what I call people who are angry drunks) or feel entitled to inventory.  Think about it, when Walgreen’s or Target has a sale and they run out – you get a rain check (optimistically) or you just walk away.  No mob scene, no angry demands, no “xxx SUCKS!” chants.

What has happened to us that we feel entitled that every promise (for beer no less) should be fulfilled?  What gives us the right to disparage volunteers who gave up their day so that we could enjoy a tropical beer fest and bottle exchange just because everything didn’t turn out the way we planned?  No wonder Hunahpu’s Day is no more… and I, for one, am sad that TBBW will never be the same.

That’s my opinion, and I’m sticking to it.

TBBW 2014 – a Year of Firsts

TBBW 2014 culminated 12 months of planning, thousands of volunteer hours, and featured many firsts:20140228_183535

  • Both St Peterburg City Council and Tampa City Council issued proclamations officially recognizing Tampa Bay Beer Week;
  • We piloted the TBBW “Passport” – a 50+ page passport featuring coupons good for free beer, growlers, and other deals at the beginning of TBBW. Even now, after beer week is officially over, there are over half the offers still valid through to December 31, 2014 (there are still some available for purchase for only $10.);
  • TBBW formally became a not-for-profit incorporated entity;
  • We hosted our first ever event as an organization – Halfway There – A Rare Beer Festival, in September 2013 and received Creative Loafing’s best inaugural beerfest award;
  • The number of new breweries in the Tampa Bay area nearly doubled since TBBW 2013;
  • Once an oddity, the upscale beer-paired dinners became a regular featured event during the week;
  • Collaboration events (involving multiple breweries) were commonplace;
  • Criminal activity (duplicate/counterfeit tickets) coupled with unexpected outcomes (double the ticketed attendance) and some poor advance planning resulted in a mob mentality, scarcity of resources and supplies, and ultimately resulted in financial losses for a mainstay brewery in our industry.

Overall, there were grand victories, learning experiences, disappointments and crowds.  After herculean efforts on the part of hundreds of people:  brewers, restauranteurs, bar owners, volunteers and thousands of craft beer drinkers throughout the area, the week ended with mixture of emotions and promises, no deaths, few injuries, and we can all look towards an even better TBBW 2015.

My next Post will Cover the Highlights of TBBW 2014 (from Carol’s Perspective)… stay tuned

bbc

p.s., Don’t forget to vote for my beer blog entry (I’m the only one from Florida) at https://www.surveymonkey.com/s/5J9SPP7 – Please and thankyou!

Have a great week!

Carol

Related posts from others:

– All about Beer.com – The Death of Hunahpu Day by Gerard Walen

The Beer Apostle -Hunahpu Day: The Proper Response

Beer for the Daddy -An Ugly End to A Great Week by Sean Nordquist

Cigar City’s Hunahpu’s Day a Mess, but so was angry mob’s response by Justin Grant

Joey Redner on Hunahpu’s Day: “I just don’t want to deal with it” by Tom Scherberger

LOCALTOPIA – A Celebration of Local Business (and Craft Beer!) in St Petersburg

Localtopia

February 1, 2014 – 75 degrees, sunshine, St Petersburg FL, an awesome army of volunteers, local vendors, and the “Drink Like a Local” beer truck, made for an exciting, fun, and memorable day for families, friends, residents, and everyone in between.   It was an amazing event!!!!

So many people came together to make the day such a huge success including main organizer Olga Bof, of Keep Saint Petersburg Local, and Brett Andress, owner of The Ale and the Witch, and an army of others.  Here’s the event website www.keepsaintpetersburglocal.org/calendar/event/localtopia/

It was also a big day for our not-for-profit Tampa Bay Beer Week consortium as St Petersburg, FL city councilman Steve Kornell officially proclaimed Tampa Bay Beer Week March 1-9, 2014 (I wrote the proclamation!)

proclamation

Here’s a recap of the event from a craft beer perspective by Brett Andreas:

Huge Bigger than Big congrats on an absolutely amazing event, when you get a chance to settle back, grab a glass of wine and relax with your family be very PROUD of your vision, drive, passion and enthusiastic support in gathering so many locals into our oldest City park for a day to enjoy together as a community. It was absolutely beautiful!!

From a beer perspective you accomplished many great feats as well. You sold out of an event beer truck with ALL local Florida beers from multiple distributors and breweries which is unheard of. Over 4200 beers were poured yielded from the kegs you started with and the kegs that Cycle and Green Bench brought in addition to. 4200 beers is over 10 beers poured a minute…. 10 beers A MINUTE and this wasn’t even a beer event. Be proud of selling this many LOCAL beers to our community as they gathered together to spend time together in Williams Park. WOW

It is all about Local and this event was a fantastic show of what local can do together.

THANK YOU THANK YOU THANK YOU to my army (over 50!)  volunteer beer pourers whose enthusiasm, energy, patience, and sheer dedication made the day a great experience for those who came out.

Here’s a slide show of the event!  Can’t wait to see you all at the next beer event… we are an amazing community.

— Carol Dekkers

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It’s American Craft Beer Week May 14-20, 2012 (inclusive!)

Don’t miss out on the happenings all over the country for the American Craft Beer Week!

Visit craftbeer.com for more details and be safe!

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