Craft beer adventures and experiences… one pint at a time

Let’s get real for a minute… we live in an age of FOMO (Fear of Missing Out) when it comes to events, and, at the same time, our entertainment budget is limited by time and $$$.

(Even if you’re Richard Branson with unlimited finances, there’s only 7 days in a week and 24 hours in a day…)

For most of us, we choose events that we hope will be magical and unique (fun) and leave a lasting (positive) impression.

Some of our best memories are typically celebrations having fun with upbeat people (like-minded friends and strangers,) enjoying good food and libations. For me, when I look back on whatever-was the event, I still get a warm, happy feeling.  It’s those feelings we want to create with our new company: Curated Craft Experiences.  It is our goal to exceed our customers’ expectations with lively, unique and fun events that come with a few surprises.

Invitations > Time

For extroverts, social media brings way more invitations to events than most of us have time or money for, and that creates a challenge:  where to go to get the biggest ROI (return on investment)?  For introverts, simply perusing a listing of upcoming social opportunities can be daunting: which ones will be friendly, not too in-your-face, and fun?

We all want events that make us feel part of a community and special (not too many people.) It’s a given that there will be a solid beverage and specialty food lineup with good entertainment.  We anticipate leaving feeling satisfied and it’s a bonus if we feel like we’ve made a difference (because there’s a charity involved.)

So what’s the Magic Formula to Create (and Satisfy) those of us with Expectations and FOMO?

As event planners, two things are always considered for our public events (this is just the beginning – we consider a lot more):

  1. Today’s consumers:  Attendees want to feel good about themselves and the world. This means events featuring locally sourced and delicious food (from local vendors), craft beverages (featuring local breweries, cideries and distilleries), a community-based charity, and an upbeat, whimsical atmosphere; and
  2. Millennials (those born 1982 to 2004): Many events are the same year after year without considering the changing societal  demographics. Millennials are the next major consumer superpower (even larger than the boomer generation) – and they value quality over quantity, leisure time over money, social responsibility over indulgence, and seek unique, exclusive experiences.

So, the formula I’ve seen work best that satisfies (and delights) the majority of event attendees (not limited by age) is:

The best ROI = Locally sourced food + Local craft beverages (beer/cider or distilled spirits or a combination) + Fun (an element of whimsy) + Surprises (think Pop-up events) + Charity (giving back).

WHAT DO YOU THINK?  (Please comment)

Upcoming Curated Craft Experiences events:

July 8, 2019 – Training for Intervention ProcedureS (TIPS) training for bars/bartenders/brewery/restaurant servers by Carol Dekkers at Overflow Brewing, St Petersburg, FL, 5-10pm.

Register here

 

Sept 7, 2019 – 0.1 Mile (528 feet) of Fun Run, Dunedin House of Beer, 3-6 pm.

Register here

 

 

 

Oct 26, 2019 – 0.1 Mile (528 feet) of Scary Fun Run, If I Brewed the World, St Petersburg, FL, 3-6 pm. Register here

 

 

 

Join us for one or more events and overcome your FOMO!  It’s going to be epic fun!

Advertisements

This gallery contains 1 photo.

When “craft beer” first came on the market in the 1980’s, our national brewing map showed a host of Big Beer strongholds:  St Louis (Budweiser), Milwaukee (Miller), Denver (Coors), and PA (Yuengling,) and a few lonely encampment dots (Anchor, Sierra Nevada, Sam Adams,) scattered in between. Big Beer distribution was speculative and sporadic (Coors was […]

Rate this:

I’m fortunate to live today with all of the craft breweries (and innovative brews) – AND – with the weather here in sunny Florida, we can enjoy it all for 95% of the year.  There is nothing quite like a tropical breeze and sunshine to inspire a solid thirst for good beer – and Tampa/St Petersburg is THE place to be… especially if you enjoy brews that come in  almost every color of the rainbow (visit Arkane Aleworks in Largo, FL if you don’t Frombelieve me!) 

It’s Brewfest Season…

While the most of the world north of here thaws out from a snowy winter, those of us here in Florida are in the midst of a booming Beer Festival Season!  Almost every weekend from February to June sees local breweries scrambling to keep up with the burgeoning brewfest calendar, and patrons scrambling to figure out which brewfests fit their limited discretionary spending.

Every weekend from now to Memorial Day (last Monday in May in the U.S.) you’ll find three or more craft beer festivals in the greater Tampa Bay/Sarasota to Orlando/East Coast area  with each one promising an array of brews, some form of entertainment.  Most have at least some connection to a worthwhile charity.

When you add specialty bottle releases, anniversary parties, fundraisers, and grand openings to the mix, it can get daunting to figure out what’s the best experience you don’t want to miss on a given weekend.

With so many new events and festivals popping up, I hear the same question come up when I talk to brewery owners and craft beer aficionados alike:  “Are there too many local beer festivals?”

How do YOU choose a Beer Festival?
(a comment contest…)

So, I have a question: – With all the choices of local events, how do you choose which beer-related festivals to attend? Is it the specialty brews or hundreds of beer choices?  Does it matter if it’s local or if it’s associated with a charity? Is it about the price, place, friends, Groupon discount or something else?  Do you care if the breweries are local or if you get to meet the brewers?  Does it matter if there are hundreds or thousands of attendees?

I’m curious – will you share your story?    *** Leave me a comment and I’ll select one lucky reader to receive a set of two Tampa Bay area local brewery pint glasses. (U.S. or Canada mailing only.) I choose based on novelty – a good charity, unique location, and local brewery participation, but every experience is different.

Consider VolunBEERing – a New Way to Experience Brewfests

Want to try out a new way to try out new beer festivals without having to pay the entrance fee (and be thanked for attending!) – sign-up as a VolunBEER!  (Check out Carol’s VolunBEERs facebook page where we post local Tampa Bay craft beer event opportunities or visit www.volunbeers.com – this weekend there’s still a few openings to volunteer at the Lakeland Craft Beer and Food Festival  – it’s fun, easy and a great way to be a part of the event! If you can’t make it out, sign-up to be notified of future events.)

 

Up and Coming March and April Beer Festivals in FL!

There are several great (in my opinion) festivals coming up that are worthwhile attending – and the next few weeks offer a few new fests.

Here’s my short list of those I know – (add in the comments section any that you think are also promising!)

Lakeland Craft Beer & Food Festival – Mar 24, 2018 

 

Okay, I’m a bit biased – BUT, if you want to try out a LOT of up-and-coming and established craft breweries that don’t often come out to festivals in FL – this is THE fest for you.  Brass Tap Lakeland has a great relationship with these local breweries who come out every year (and it continues to grow) – click on this link  to get tickets!

 

Mar 30-31, 2018 – Craft Beer and Wine Fest 2018 at the Hilton Daytona Beach

With its east coast waterfront locale, wine (as well as craft beer) and a portion of all proceeds will be donated to the Boys & Girls Club of Volusia County, what more could you ask for?  This is the first ever Craft Beer and Wine Fest by the Hilton Daytona and you have a choice of Friday night (6-9pm) or Saturday day (2-5pm) to choose from.  Tickets are only $45. at the door – I’m aiming to be there Friday night — let me know if you’re going to attend!

 

 

4th Annual Brewmasters Invitational – April 7, 2018 – Cape Canaveral, FL

This one is going to be interesting – and while I haven’t yet been to this one, the event page on Facebook promises a fun event with great beer.  Tickets are reasonable – $25 general admission and $50 VIP for a unique Cape Canaveral experience.

 

 

Thanks for reading – stay warm, refreshed (and please download and use Uber or Lyft to stay safe while you’re enjoying fine FL craft brews!)

Slainte!

If you live in Florida you know that December in St Petersburg (and throughout the state) means warm weather, holiday lights, and Ugly Sweaters!  (Even though we don’t often need them!)

What better way to celebrate the season than with fellow craft beer lovers sharing pot luck snacks and having a bottle share aboard an air-conditioned bus as we visit local breweries and view holiday lights?  BYOB (beer, wine) and a pot luck snack (whatever is sharable) – coolers, cups, ice, etc will be provided by Thirsty Pelican Tours!

Join us (only $39 in advance – tickets at www.thirstypelicantours.com) with pick-up at 6:30pm at Sun Dial (downtown St Pete) and drop off at 10:30pm.  Limited to 30 friends!

This is going to be fun! Here’s the Facebook event page as well:

https://www.facebook.com/events/149584235772497

It’s always fun to experience local beer goodness off the beaten path, but Virginia farmland is not where I’d expect to find  yummy craft brews – yet Loudoun county, VA boasts close to 25 breweries in its 147,000 acres of farmland (the colloquial response when I our tour guides about the size of the county.)  Leesburg is the only urban sprawl in Loudoun County.

Thanks to the kind folks at the I took part in a LoCo (Loudoun County) media brewery tour day as a precursor to the Craft Brewers Conference #CBC in April in Washington DC.  The full day tour featured several stops:

1. Adroit Theory Brewing. (Adroit Theory Brewing 404 Browning Ct. Unit C Purcellville, Virginia 20132)

 

 

 

Owner Mark Osborne provided an overview of the brewery operations, generous samplings of their brews on tap, and insights (definitely non-conformist) behind this innovative brewery:

  • Androit Theory self-distributes in MD/VA, and has no big plans to go beyond (at this point in time.)  Their limited production line specializes in “big, boozy beers” such as their EBK, a New England style DIPA (a “sessionable” 8.5% abv brew with citra/mosaic/Galaxy hops)
  • “Consume life, drink art,” and “brewed to destroy” pay homage to the metal bands that are inspiration behind the brews, labels, and decor.

My favorite brew on tap was the cask Belgian Quad “All I see is Carrion” aged in Bourbon barrel a with cherries, almonds, and coconut, a 12.2% abv glass of smooth finish deliciousness.  The non-cask (bottled) version is available in limited supply at the brewery, and even without the almonds and coconut, it’s an outstanding value.  (I purchased one for an upcoming FL bottle share!)

Adroit Theory is DEFINITELY worth a stop based on the beer variety (a range of styles on tap) and the ambiance.  Merchandise available in the tap-room includes limited release bottles, t-shirts, winter headgear, glassware, and books.

 

2. Vanish Brewing/Black Hops Farm (42245 Black Hops Lane | Leesburg, VA 20176)

A truly organic hop farm and brewery operation featuring 4 acres of hops growing on structures fabricated out of recycled drilling pipe from Texas.

Inside the hop harvesting building sits the Polish manufactured/Slovenian-sourced hop picking and processing machine (purchased with the support of a VA state and Loudoun County matching grant) facilitates the 90 minute picking to processing timeline.

Brews include tangerine and orange brews, IPAs and a selection of always available brews.

My favorite was the tangerine on tap – served up in a six taster flight – Delish!  Merchandise available includes t-shirts, glassware, and other swag collectibles.

 

3. Delirium Cafe USA       (101 S. King Street, Leesburg, Virginia 20175)

This first of its kind in the U.S. – a formal location of the famed Delirium Cafe (Brussels) – hopes to be open “in 3 weeks”  (it’s been 6 years in the making) according to the owners/partners whose patience with licensing, contractors, and other delays is beyond the realm of most business people.  Their dedication to the craft of craft beer (in particular Delirium and other Belgian delights) carries over to their renovation of  a relic 170-year old building in downtown Leesburg.  Delirium Cafes in other countries are known for their brews but not their locations (often seedy) – and it’s nice to witness a new tradition in the making with this new locale.  It’s a standalone building (two suites were annexed into one) boasting hardwood floors and brick that creates a cozy, turn of the century, yet upscale/urban space that already feels like a trendy new spot even before it’s open.  I can’t wait to visit and try a few of their 25 draught taps and over 150 bottle varieties.

While the traditional Delirium Cafe in Amsterdam (and other locations throughout the world) typically focus on beer, this Leesburg space will also feature on-premise prepared food to go along with the fine brews.

Scheduled (for real!) to open this week (May 10, 2017!)  in downtown Leesburg, VA.

4. Lost Rhino Brewing Co     (21730 Red Rum Drive, Suite 142, Ashburn, VA 20147)

I love artistic spaces that celebrate beer and art and Lost Rhino is a perfect example!  Chalk art (by local Instagram artist “Chalkoholic Chalk Designs”) is everywhere creating an inviting and colorful tasting room.  If pictures say 1000 words, then the gallery below speaks volumes but doesn’t do justice to the innovation of the brews (more about that below,) and the ambiance created by the decor.

Lost Rhino Brewing gained international recognition in part due to it’s moniker “Rhino Chaser” (in surfer lingo it means seeking the largest wave) and due to the attention garnered by their “Bone Duster” Amber Ale, a 6.5% amber ale brewed with the yeast extracted from a millions of years old whale fossil.  The brew was featured in both the Scientific American Journal and PlayBoy’s 2014 online list of the World’s 10 most Interesting Beers.

In addition to creativity, support for Rhino adoption in Africa, and great brews, Lost Rhino also features live weekend entertainment staged in front of their lighted wall of empty beer cans (awaiting packaging.)  A must stop if you’re in the area!

 

 

5. Old Ox Brewing                (44652 GUILFORD DRIVE, UNIT 114,  ASHBURN, VA 20147)

According to the Old Ox Brewery owners (a family business named after a notable county road), the brewery caters “first and foremost” to their  customers in Northern Virginia with local package distribution.  As a 3-year old, community-focused company, Old Ox believes that it is more important to service their cadre of bar, restaurant and grocery accounts personally than it is to expand quickly, and they count their community partners and charitable causes as friends.

And they are innovative!  Old Ox’s imperial IPA embraced a bold step to brewing by using powdered hops (Humulus Lupulus) to gain a better batch yield.  IPA fans on our tour loved the brew, but as a non-hophead (come drink with me and you can have all the IPA’s!), I gravitated to the Funky Face Cherry Sour (a 5% ABV cherry sour) and enjoyed it thoroughly against the backdrop of VA cherry blossoms.

What a wonderful and delicious day it was – and a true testament to the imagination of craft brewers everywhere.  With 25 (and counting) craft breweries in Loudoun County (LoCo) alone, VA is becoming a BEERcation destination.

Many thanks to the Loudoun County organizers and the breweries who participated!

I’ll be back. 🙂

Ideas to Help with Holiday Giving…

Every year when holiday season rolls around and I’m browsing my local craft beer aisle for new brews, I watch nervous parents, grandparents, husbands/wives, and other adults aimlessly scanning beer labels in hopes of choosing just the right combination of beers for their loved ones who love Belgian craft beer.

Harried sales clerks are often too busy to repeat their picks to yet another clueless customer whose son/daughter/boyfriend/girlfriend loves specialty beer.  While it’s easy to pick up a six-pack of something local, many are looking for an introduction to Belgian Beer so that they can make informed choices.

Note that beer drinkers are like art lovers or foodies!  There are often style/flavor preferences that differ between friends and family members about their beer preferences: the light beer drinkers who buy whatever is cheapest in the 24 can pack (stop reading now,) those who prefer Belgian beer (this is for you and yours,) those who are American craft beer lovers (see my next blog post,) while some are just getting into the “beer world.”   

For those who love Belgian beer and those who love them, I compiled Belgian Beer 101 – for yourself (if you want to know more) or print out for a loved one who simply isn’t as knowledgeable or passionate about Belgian beer as you are.  (You can thank me when you finally get a delicious gift of good Belgian Beer !)

One point to note – if you or your recipient is into BELGIAN BEER – buy Authentic Belgian!  

Don’t be swayed by a bottle or package of Belgian-style American craft beer (unless you’re really on a budget.)  Belgian imported brews have unique flavors that come through generations of pride, tradition, barrel aging and often wild Belgian (in the air) yeast.  It’s like being transported to Belgium and living the good life!  For me, the
deep richness that comes with my favorite Belgian brews are worth the extra couple of dollars I might spend.  (It might sound snobby, but I like what I like.)

Still stumped?

petrus-aged-red1Create a gift basket or 6 pack of several different Belgian beers:  For starters choose different styles that show the diversity of Belgian beers:

  1. One bottle of Lambic (you probably won’t think it is beer because it tastes more like a fruity champagne-style drink than a “traditional” U.S. style beer.  This is a great choice for anyone who might have to share their gift with someone who “isn’t really into the taste of beer” (we ALL know people who say this!)  Brouwerij  (Brewery) Van Honsebrouck N.V. brews St Louis lambics:  Framboise (French for Raspberry) and Kriek (French for Cherry);
  2. A couple of barrel-aged  brews such as the Brouwerij De Brabandere’s Petrus suite of beers including  Petrus Oude Bruin, Petrus Aged Red (my favorite – it’s deep  amber color and sweet) and Petrus Pale ale.  If you or your recipient are a bit adventurous, you might want to take a look at the combination “Sour Power 6-pack” (it comes with instructions on how to blend the brews to get your perfect taste!);
  3. One bottle each of a Dubbel, a Tripel and a Quad.

This would give you a nice varied six-pack of small (11.2 oz) bottles. If you want to create a basket – 2 or 3 of the larger 25 oz / 750 ml (wine bottle sized) bottles or a large and a couple of small bottles, together with a couple of Belgian beer goblets or flutes that match the brewery (or blank ones) makes a great gift. (I’d choose one of the Brewery De Bradandere’s barrel-aged brews, plus a Dubbel and a Quad for variation.)

Happy holiday season, and please share, like, comment – and let me know if this has helped you with your holiday giving !  If you’d like me to send you a copy by email, send me a note at caroldekkers@gmail.com with the subject Belgian Beer 101.  I’ll also be doing a Craft Beer 101 in the next couple of weeks.  Are you interested?

As the Belgians would say:  à votre santé (to your health) or Proost! (cheers!)

Belgian Beer 101 – Page 1

belgian-beer-101-2

Belgian Beer 101 – Page 2

Want a change of pace from the Orlando area theme park lines, crowds, fantasy and hype?

Why not get off the beaten theme park path and discover some hidden gems a short drive from the big parks?

(This is part 3 of a trilogy of posts – see also Beercation:  Take a look at Orlando North Seminole County FL – a Stones Throw from Theme Parks  and Part-2: Food Worth Going out for — Orlando North Delivers Taste over the top )

Here’s a few notable Seminole County (Orlando North) ideas for your consideration:

Just off of I-4 East of Orlando, the Lake Mary Marriott is a perfect pivot point for both Orlando proper and theme parks and Seminole County towns and villages.  In addition to comfortable rooms, the Lake Mary site boasts incredible food and catering (including craft beer and food pairings for events!)  Here’s a few pics to whet your whistle:

  • CRAFT BEER BAR:  Celery City Craft (craft beer taproom, wine, growlers, bistro) -Sanford, FL

Sanford, FL was originally known as “Celery Capital” based on the celery fields a hundred or so years ago.  Today, Celery City Craft is THE place for a wide choice of over 100 local, US and international beers (draught and bottles) with wine and food available.  Without the pretentiousness of many newfangled “craft beer” boutiques, Celery City is friendly,  down-home and a great place to grab a brew or two and settle in with good food.  Beer flights (sample sizes of multiple brews served on a “paddle”) available.

Make an entire evening out of dinner and live entertainment by  visiting the newly opened Route 46 area – stop for delicious country BBQ (with many sauces!) and then stay for live band entertainment at the outdoor seating area or visit the indoor “saloon” complete with a turn of the century bar.

  • NATURAL ISLAND GETAWAY WITH KAYAKS AND BBQs (in a city neighborhood!)  – Wekiva Island – 1014 Miami Springs Dr, Longwood, FL 32779

Nestled against the Wekiva River, this close to zero carbon footprint recreation area features craft beer (25 local and national craft beer taps + over 100 cans,) wine, foot trucks (Check out Firepit Fridays!), kayak and canoe rentals, boot launch, cabana rentals (weekday and weekends,) event areas (think weddings, receptions, corporate events), a gift shop and weekend entertainment.  Bring the family and friends and spend a lazy day/evening in the wilderness against the natural backdrop of FL cypress, the slow-moving Wekiva River, otters with BBQs available with all cabana.  Check their website (link above) for special events and evening hours. Boat stowage available.

This slideshow requires JavaScript.

 

One word for this craft beer and wine bar (come furniture store by day) – AMBIANCE!  When the sun sets on the fine furniture at Washburn Imports in Sanford, the bar opens and the place comes alive.  Aside from the incredible artistic bar (designed by local artist Blair Sliger,) the beer is fresh and local, the wine exquisite and the decor – well, think about sitting on heavy, expensive, imported wood furniture that eeks of Malaysia or the Philipines.  If I lived closer, this would be my #1 choice for a Friday or Saturday night romantic spot – even if I didn’t have a date!  A must see in Sanford… even if you just stop in for a single nightcap.

  • SOMETHING DIFFERENT WITH FRIENDS – LimoCycle.Com – Sanford, FL

Ever wanted to convince yourself that you are burning calories and improving your health during an evening of bar-hopping?  I’m not a fitness and drinking crazed person, so I always opt for the “no-peddling” seat, but the Limo Cycle is lots of fun and exercise.  Drinks are included with the price (as low as $40 per person) and reservations are accepted.  Tell Steve (the owner) I sent you – he’s a great guy and knows plenty about the local area history.  Options range from 2 hour pub tours, game events to 5 hour birthday party tours.  Whether you’re single, a couple or part of a group that wants to try something different – LimoCycle.com is a good option with lots of available potential stops (Sanford Brewing, Wops Hops Brewing, Celery City Craft, etc.)

Tag Cloud

%d bloggers like this: